Get to know me better

Freelance art director Gaëlle Penouilh working on branding project

I’m Gaëlle Penouilh, a freelance art director, graphic designer, and video editor based in France.

As a freelance art director, I focus my work around three main areas of expertise:

Event Design

I support event organizers in creating a strong and recognizable identity that leaves a lasting impression before, during, and after the event.
From communication strategy to visual design, every element is carefully crafted to maximize impact.

Video Editing (Short & Long Format)

I create dynamic and immersive edits tailored to both short-form and long-form content.
I help creators enhance their message through well-paced storytelling, seamless narration, and refined color grading.

Visual Identity

I design modern, tailor-made brand identities aligned with the values and ambitions of each project.
From branding to art direction, I build cohesive and lasting visual universes.

Freelance art director Gaëlle Penouilh working on branding project

My Journey as a Freelance Art Director

With a Master’s degree in Art Direction I help brands, creators, and businesses craft cohesive, impactful visual experiences that bring their vision to life.
I trained at Ynov Bordeaux, where I specialized in Digital Art Direction and Communication.

My Approach

Combines creativity, strategy, and precision, with particular attention to detail and visual storytelling.

Experience as an Art Director

Over the years, I’ve had the opportunity to work with international clients, notably during a year spent in South Korea. This experience enriched my creative approach and enhanced my ability to adapt to diverse brand identities, cultures, and audiences.