VISUAL ID
A visual identity is much more than a logo.
Visual ID
Thoughtfully crafted visuals for a brand that's instantly recognizable and impossible to forget.
I create distinctive visual identities that work seamlessly across every touchpoint, from your website and social media to print materials and beyond.
Simple, timeless identities that are easy to use and built to grow with your brand.
Brands and projects that deserve a distinctive visual identity.
Businesses and brands looking to build a professional, recognizable identity.
Events that need a cohesive visual identity across every touchpoint.
Creators, nonprofits, and cultural organizations ready to strengthen their visual communication.
Entrepreneurs and freelancers launching a new business or personal brand.
Whether you're starting with the essentials, building a complete visual identity, or looking for a fully custom branding system, I offer flexible solutions tailored to your goals and the stage of your business. As Adobe explains in its guide to visual identity, a strong identity should reflect a brand's industry, values, and story — going far beyond the logo alone.
une formule adaptée à votre projet
Base Line
For projects that need a simple and effective identity to get started.
The essential visual foundations needed to communicate clearly and build the basis of your brand identity.Expression Line
For projects that need a complete and easily adaptable visual identity.
A strong visual universe with ready-to-use assets across multiple formats to enhance the visibility of your communication.Signature Line
For projects that want a strong, unique, and fully tailored visual identity.
A complete and strategic visual universe designed to build a lasting and recognizable brand image.- 3 initial logo concepts
- A complete color palette tailored to your brand or event
- Typography selection
- Adaptation for 1 communication asset (social media or print)
- 1 discovery call to understand your identity and goals
- 2 revision rounds included
- Ready-to-use templates : 2 social media posts or 2 simple posters
BASE LINE
For projects that need a simple and effective identity to get started.
The essential visual foundations needed to communicate clearly and build the basis of your brand identity.
- 3 initial logo concepts (primary logo + 3 custom icons)
- A complete and tailored color palette
- Carefully selected typography
- Brand adaptations for social media and print applications
- 1 strategy session to explore your brand identity and objectives
- 4 rounds of revisions included
- 6 ready-to-use templates: social posts, stories, posters, and flyers
EXPRESSION LINE
For projects that need a complete and easily adaptable visual identity.
A strong visual universe with ready-to-use assets across multiple formats to enhance the visibility of your communication.
- 3 complete logo concepts (primary logo, secondary logo, and 8 custom icons/pictograms)
- A complete color palette tailored to your visual identity
- Typography system and brand guidelines
- Adaptations for social media, merchandise, and custom applications
- 1 strategy session to explore your brand identity, vision, and positioning
- A complete creative brief and visual strategy
- 6 rounds of revisions for precise refinements
- 6 ready-to-use templates: social media posts, stories, posters, flyers, email signatures, and merchandise visuals
- Logo animation (motion design)
SIGNATURE LINE
For projects that want a strong, unique, and fully tailored visual identity.
A complete and strategic visual universe designed to build a lasting and recognizable brand image.
Let's create your visual identity together.
Let's create your visual identity together.
Explore More Services
I craft your visual identity to build a brand that is relevant, recognizable, and built to last.
I define the visual direction of your event, from the first design to its full visibility.
I edit your videos, from short-form content for social media to longer storytelling-driven formats.